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Dasar-dasar Riset Pemasaran, Jilid 1, Edisi 4

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Journal Of Marketing

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Journal Of Consumer Marketing, Vol. 19

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Journal Of Marketing Research, February 1995

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Hermawan Kartajaya On Differentiation

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Hermawan Kartajaya On Positioning

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Hermawan Kartajaya On Brand

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Lateral Marketing

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Marketing Insights From A To Z

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Global Marketing Management, ED.7

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Journal Of Sercive Marketing, Volume 17, No. 3-4 Tahun 2003

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Journal Of Service Marketing, Volume 1-2, Th. 2003

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Journal Of Marketing Intelligence & Planning, Vol. 21, Th. 2003

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Journal Of Marketing Intelligence & Planning, Vol. 20, Th. 2002

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Building Brands & Believers

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Services Marketing In Asia

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Pemasaran Global

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Strategi Baru Manajemen Pemasaran

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The Marketing Game !

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Sun Tzu Strategi Untuk Penjualan

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