Gaya APA

Mowen, John C.. (1990). Consumer Behavior E2 (2nd ed). New York: MACMILLAN PUBLISHING.

Gaya Chicago

Mowen, John C.. Consumer Behavior E2. 2nd ed New York: MACMILLAN PUBLISHING, 1990. .

Gaya MLA

Mowen, John C.. Consumer Behavior E2. 2nd ed New York: MACMILLAN PUBLISHING, 1990. .

Gaya Turabian

Mowen, John C.. Consumer Behavior E2. 2nd ed New York: MACMILLAN PUBLISHING, 1990. .