APA Style

Mowen, John C.. (1990). Consumer Behavior E2 (2nd ed). New York: MACMILLAN PUBLISHING.

Chicago Style

Mowen, John C.. Consumer Behavior E2. 2nd ed New York: MACMILLAN PUBLISHING, 1990. .

MLA Style

Mowen, John C.. Consumer Behavior E2. 2nd ed New York: MACMILLAN PUBLISHING, 1990. .

Turabian Style

Mowen, John C.. Consumer Behavior E2. 2nd ed New York: MACMILLAN PUBLISHING, 1990. .