APA Style

Rust, Roland T., Keiningham, Timothy L., Zahorik, Anthony J.. (1996). Service Marketing . New York: HARPER COLLINS.

Chicago Style

Rust, Roland T., Keiningham, Timothy L., Zahorik, Anthony J.. Service Marketing. New York: HARPER COLLINS, 1996. .

MLA Style

Rust, Roland T., Keiningham, Timothy L., Zahorik, Anthony J.. Service Marketing. New York: HARPER COLLINS, 1996. .

Turabian Style

Rust, Roland T., Keiningham, Timothy L., Zahorik, Anthony J.. Service Marketing. New York: HARPER COLLINS, 1996. .