APA Style

Sengupta, Subroto. (1990). Brand Positioning . New Delhi: TATA MCGRAW-HILL.

Chicago Style

Sengupta, Subroto. Brand Positioning. New Delhi: TATA MCGRAW-HILL, 1990. .

MLA Style

Sengupta, Subroto. Brand Positioning. New Delhi: TATA MCGRAW-HILL, 1990. .

Turabian Style

Sengupta, Subroto. Brand Positioning. New Delhi: TATA MCGRAW-HILL, 1990. .