APA Style
Cravens, David W. (2000).
Strategic Marketing (6 th ed).
New York:
MC GRAW HILL.
Chicago Style
Cravens, David W.
Strategic Marketing.
6 th ed
New York:
MC GRAW HILL,
2000.
.
MLA Style
Cravens, David W.
Strategic Marketing.
6 th ed
New York:
MC GRAW HILL,
2000.
.
Turabian Style
Cravens, David W.
Strategic Marketing.
6 th ed
New York:
MC GRAW HILL,
2000.
.