Gaya APA
Cravens, David W., Lamb, Charles W.. (1993).
Strategic Marketing Management Cases (4th ed).
Boston:
Richard D. Irwin.
Gaya Chicago
Cravens, David W., Lamb, Charles W..
Strategic Marketing Management Cases.
4th ed
Boston:
Richard D. Irwin,
1993.
.
Gaya MLA
Cravens, David W., Lamb, Charles W..
Strategic Marketing Management Cases.
4th ed
Boston:
Richard D. Irwin,
1993.
.
Gaya Turabian
Cravens, David W., Lamb, Charles W..
Strategic Marketing Management Cases.
4th ed
Boston:
Richard D. Irwin,
1993.
.