APA Style

Kotler, Philip, Armstrong, Gery. (1996). Principles Of Marketing, Seventh Edition (7th ed.). New Jersey: PRINTICE HALL.

Chicago Style

Kotler, Philip, Armstrong, Gery. Principles Of Marketing, Seventh Edition. 7th ed. New Jersey: PRINTICE HALL, 1996. .

MLA Style

Kotler, Philip, Armstrong, Gery. Principles Of Marketing, Seventh Edition. 7th ed. New Jersey: PRINTICE HALL, 1996. .

Turabian Style

Kotler, Philip, Armstrong, Gery. Principles Of Marketing, Seventh Edition. 7th ed. New Jersey: PRINTICE HALL, 1996. .