APA Style

Peter, J. Paul, Olson, Jerry C.. (1996). Consumer Behavior And Marketing Strategy E4 (4th ed). Chicago: Richard D. Irwin.

Chicago Style

Peter, J. Paul, Olson, Jerry C.. Consumer Behavior And Marketing Strategy E4. 4th ed Chicago: Richard D. Irwin, 1996. .

MLA Style

Peter, J. Paul, Olson, Jerry C.. Consumer Behavior And Marketing Strategy E4. 4th ed Chicago: Richard D. Irwin, 1996. .

Turabian Style

Peter, J. Paul, Olson, Jerry C.. Consumer Behavior And Marketing Strategy E4. 4th ed Chicago: Richard D. Irwin, 1996. .