APA Style
Batra, Rajeev, Aaker, David A., Myers, John G.. (1996).
Advertising Management (5th ed).
New Jersey:
PRENTICE-HALL.
Chicago Style
Batra, Rajeev, Aaker, David A., Myers, John G..
Advertising Management.
5th ed
New Jersey:
PRENTICE-HALL,
1996.
.
MLA Style
Batra, Rajeev, Aaker, David A., Myers, John G..
Advertising Management.
5th ed
New Jersey:
PRENTICE-HALL,
1996.
.
Turabian Style
Batra, Rajeev, Aaker, David A., Myers, John G..
Advertising Management.
5th ed
New Jersey:
PRENTICE-HALL,
1996.
.