Gaya APA

Aaker, David A., Batra, Rajeev, Myers, John G.. (1996). Advertising Management (5th ed). New Jersey: PRENTICE-HALL.

Gaya Chicago

Aaker, David A., Batra, Rajeev, Myers, John G.. Advertising Management. 5th ed New Jersey: PRENTICE-HALL, 1996. .

Gaya MLA

Aaker, David A., Batra, Rajeev, Myers, John G.. Advertising Management. 5th ed New Jersey: PRENTICE-HALL, 1996. .

Gaya Turabian

Aaker, David A., Batra, Rajeev, Myers, John G.. Advertising Management. 5th ed New Jersey: PRENTICE-HALL, 1996. .