APA Style

Bernhardt, Kenneth L., Kinnear, Thomas C.. (1991). Case In Marketing Management (5th ed). Boston: Irwin.

Chicago Style

Bernhardt, Kenneth L., Kinnear, Thomas C.. Case In Marketing Management. 5th ed Boston: Irwin, 1991. .

MLA Style

Bernhardt, Kenneth L., Kinnear, Thomas C.. Case In Marketing Management. 5th ed Boston: Irwin, 1991. .

Turabian Style

Bernhardt, Kenneth L., Kinnear, Thomas C.. Case In Marketing Management. 5th ed Boston: Irwin, 1991. .