APA Style

Ries, AL., Trout, Jack. (1989). Bottom-up Marketing . New York: MCGRAW-HILL.

Chicago Style

Ries, AL., Trout, Jack. Bottom-up Marketing. New York: MCGRAW-HILL, 1989. .

MLA Style

Ries, AL., Trout, Jack. Bottom-up Marketing. New York: MCGRAW-HILL, 1989. .

Turabian Style

Ries, AL., Trout, Jack. Bottom-up Marketing. New York: MCGRAW-HILL, 1989. .