APA Style
McCarthy, E. Jerome, Perreault, William D.. (1993).
Basic Marketing (11th ed).
Boston:
Richard D. Irwin.
Chicago Style
McCarthy, E. Jerome, Perreault, William D..
Basic Marketing.
11th ed
Boston:
Richard D. Irwin,
1993.
.
MLA Style
McCarthy, E. Jerome, Perreault, William D..
Basic Marketing.
11th ed
Boston:
Richard D. Irwin,
1993.
.
Turabian Style
McCarthy, E. Jerome, Perreault, William D..
Basic Marketing.
11th ed
Boston:
Richard D. Irwin,
1993.
.