Gaya APA

McCarthy, E. Jerome, Perreault, William D.. (1993). Basic Marketing (11th ed). Boston: Richard D. Irwin.

Gaya Chicago

McCarthy, E. Jerome, Perreault, William D.. Basic Marketing. 11th ed Boston: Richard D. Irwin, 1993. .

Gaya MLA

McCarthy, E. Jerome, Perreault, William D.. Basic Marketing. 11th ed Boston: Richard D. Irwin, 1993. .

Gaya Turabian

McCarthy, E. Jerome, Perreault, William D.. Basic Marketing. 11th ed Boston: Richard D. Irwin, 1993. .