APA Style
Cravens, David W., Lamb, Charles W.. (1993).
Strategic Marketing Management Cases (7th ed).
Boston:
Richard D. Irwin.
Chicago Style
Cravens, David W., Lamb, Charles W..
Strategic Marketing Management Cases.
7th ed
Boston:
Richard D. Irwin,
1993.
.
MLA Style
Cravens, David W., Lamb, Charles W..
Strategic Marketing Management Cases.
7th ed
Boston:
Richard D. Irwin,
1993.
.
Turabian Style
Cravens, David W., Lamb, Charles W..
Strategic Marketing Management Cases.
7th ed
Boston:
Richard D. Irwin,
1993.
.