Gaya APA

McCarthy, E. Jerome, Perreault, William D.. (1991). Essentials Of Marketing (5th ed). Boston: Richard D. Irwin.

Gaya Chicago

McCarthy, E. Jerome, Perreault, William D.. Essentials Of Marketing. 5th ed Boston: Richard D. Irwin, 1991. .

Gaya MLA

McCarthy, E. Jerome, Perreault, William D.. Essentials Of Marketing. 5th ed Boston: Richard D. Irwin, 1991. .

Gaya Turabian

McCarthy, E. Jerome, Perreault, William D.. Essentials Of Marketing. 5th ed Boston: Richard D. Irwin, 1991. .