APA Style
Bovee, Courland L., Arens, William. (1986).
Contemporary Advertising (2nd ed).
Illinois:
Irwin.
Chicago Style
Bovee, Courland L., Arens, William.
Contemporary Advertising.
2nd ed
Illinois:
Irwin,
1986.
.
MLA Style
Bovee, Courland L., Arens, William.
Contemporary Advertising.
2nd ed
Illinois:
Irwin,
1986.
.
Turabian Style
Bovee, Courland L., Arens, William.
Contemporary Advertising.
2nd ed
Illinois:
Irwin,
1986.
.